Press Contact: Megan Stone
23 May 2024
Ahead of the exclusive pre-West End season of The Devil Wears Prada: A New Musical coming to Plymouth this summer (06 July – 17 August), a huge red shoe made of flowers will be “strutting” on to the Royal William Yard on Friday 31 May – located by the aptly named Devil’s Point – as a new sight and selfie spot for visitors this Spring / Summer season.
The bespoke 2m high metal structure covered in real red roses will be positioned to the left of The Green, near Firestone Arch.
In place for much of June, the installation’s arrival will coincide with the hugely popular Royal William Yard Good Food & Craft Market on Sunday 02 June, where shoppers can snap selfies and also buy tickets for the show at a special rate. Visitors can hop on the free shuttle bus from the City Centre.
To celebrate The Devil Wears Prada: A New Musical and its high heel hitting the city, there will be a competition to win two tickets. To enter, passersby should simply take a picture with the installation, post it and tag the theatre and Royal William Yard – @theatreroyalplymouth and @royalwilliamyd on Instagram and @TRPlymouth and @RoyalWilliamYd on X (formerly Twitter) – to be in with the chance to win. There will also be a special QR code on the base of the shoe which leads straight to the show’s booking page.
Amarante, the creators of the installation, are building the unique piece sustainably using seasonal stems and sourcing these ethically and directly from B-Corp and fairtrade farms.
In keeping with the story’s roots in the fashion industry, Amarante have created installations for the likes of Vogue, Harrods and Chanel, and this The Devil Wears Prada structure is guaranteed to be an impressive addition to Royal William Yard.
The red shoe will be in place at Royal William Yard until Wednesday 19 June, before being transported to other areas in the city, including TRP during the run of the brand-new production, and it will eventually venture to London for the West End run – so make sure you catch it in Plymouth this summer before it moves!